Intel Corp (INTC)

[wbmw]

I never made any comments about Bay Trail. Indeed, Intel could use Silvermont cores to build great laptops, but they won't.

Oh, come on... your premise is that Intel is under attack, but they will simply refuse to respond. Do you really believe this?

Understandably, Intel does not want Atom or Celeron to eat the higher priced Core chips.

So they'd rather lose the sale to one of the ARM vendors? You clearly don't understand business at even the most basic level. Intel will play whatever chip at whatever price point they need to win. In tablets, they are fighting an incumbent - but in PCs, they ARE the incumbent. Not to mention that they are already selling Celeron chips in PCs by the millions. For ARM to compete, that's already the first line of Intel's defense.

What you don't understand about "Ultrabook" is that it's an additional premium brand on top of the Core brand, to encourage laptop vendors into putting more resources on improving laptop quality, and to differentiate these laptops from the rest of the mainstream, so that OEMs can charge more for them. But it also serves to move the ecosystem towards reducing the cost of materials needed to enable thinner and lighter weight designs, eventually enabling lower price points.

Where are the Celeron or Atom Ultrabooks? The ones with SSDs and high res displays? I don't want to pay for 6000 specints. I'd rather spend those dollars on other features.

Intel doesn't restrict OEMs from building thin systems with Celeron - they just tell them that they can't call it Ultrabook. What that does is end up protecting the Ultrabook brand from OEMs that create cheap crap and pass it off as something premium. While you could argue that some OEMs have in fact already created crap Ultrabooks, it seems like Intel is learning to iterate on the definition of the brand, and hopefully over time, more quality products emerge.

But to your request of wanting something at a lower price point, you can already get an Ultrabook for as low as $499 today with more storage and capabilities than a premium tablet, and you won't even have to pay extra for a dock. You've been one of those people I've seen who continue to act as if price points on Ultrabooks are still where they were more than a year ago, but you should do yourself a favor and reevaluate that. You might find that asking for Celeron is kind of redundant, and that there's plenty of value in the mainstream prices already.