DSS Inc (DSS)

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Product Market Review of DSS
Document Security Systems (DSS) has been developing, marketing, manufacturing and selling of paper and plastic products designed to protect valuable information from unauthorized scanning, copying and digital imaging. The company has been developing security technologies which are applied during the normal printing process and by all printing methods including traditional offset, gravure, flexo, digital, or via the internet on paper, plastic or packaging. DSS’s technology and products are used by both public sectors and private sectors entities including federal, state and local government, law enforcement agencies, industries, financial institutions, etc. DSS’s products are also used for high technology and consumer goods, entertainment and gaming, healthcare/pharmaceutical, defense and genuine parts industries, etc. The customers use DSS products or technologies where there is a need for better security for protecting and verification of critical financial instruments and vital records or where there are concerns counterfeiting fraud, identity theft, brand protection and liability.
Document Security Systems (DSS) has been operating in a market where there is a medium level of competitions. The security print market comprises a few of large companies and an increasing number of medium and small companies having some specific technology niches. However, due to significant demand of products as well as security technologies, the market is also expanding rapidly. Document Security Systems (DSS) has enough room to participate in the market by ensuring more presence after finding supply gap of certain products. According to SEC filing by the company, “Our competitors include Standard Register Company, which specializes in printing security technologies for the check and forms and medical industries; and De La Rue Plc, that specializes in printing secure currency, tickets, labels, lottery tickets and vital records for governments and Fortune 500 companies. Our printing division competes primarily with locally-based printing companies in the Rochester and Western New York markets. Most of our competitors in these markets are privately-held, single location operations”. It is foreseen that the present trend of business of DSS, will place the company at a competitive position in the market within short period.