eLayaway, Inc. (fka ELAY)

[stockdarockk]

eLayaway® Announces its New and Improved eLayawayMALL™

http://finance.yahoo.com/news/elayaway-announces-improved-elayawaymall-134700927.html

TALLAHASSEE, Fla.--(BUSINESS WIRE)--
eLayaway, Inc. (ELAY) (“eLayaway” or the "Company”) today announced the launch of the new eLayawayMALL with enhanced features and expanded categories representing over 70,000 products and services. The new Mall rewards consumers with a greater selection of merchandise and a wider variety of name brand retailers from which to choose. Enhancements to the eLayaway Calculator™ offer Mall shoppers more options and greater flexibility when creating a repayment schedule. Additional capabilities of the new Mall include support for a greater number of affiliate networks and the ability for retailers to purchase advertising throughout the website. In addition to collecting revenues from consumer transactions, the eLayawayMALL also earns the Company commissions from sales through affiliate programs. By opening the Mall to more affiliate networks, eLayaway expects to attract more name brand retailers to the program.
“The eLayawayMALL is an exceptional sales channel that provides retailers with a quick and cost-effective way to introduce layaway to their consumers while eLayaway builds them their own layaway program,” said Tom Carluccio, eLayaway’s VP of IT & Operations.
Over the next several weeks, eLayaway will introduce new features to the Mall, including an enhanced search engine, expanded advertising program and a fresh, new look