Innovative Food Holdings Inc (IVFH)

[Dickmo]

And the last day of the month is a Sunday so I suppose we'll get the results either Friday after the close or Monday morning on April Fools Day. Either way, releasing earnings on the last possible day is another way of saying this business is more than we can handle.

Friday afternoon, of course, is when you typically announce things like your CFO has been arrested or your factory in Singapore was nationalized. It's old news by Monday morning and by then no one cares. Sam - this is when you announce bad news. This is also how you bury good news when you don't want a stock to react. Take note.