Saturn V - i totally agree. Atom is coming.....since 2007. Still less than 1% of sales for Intel. And x86 on Android - let's not go there.
But have you seen the spec of Intel's BayTrail chip coming out in six months. Quad core, multi-threaded, 22nm FinFet, IvyBridge graphics. Looks alot like a core ULV chip to me, only its going to cost $20. Atom needed a huge upgrade to stay in-line with ARM's roadmap. That's Baytrail.
When you say ARM is the new AMD. What ARM chipmaker are you talking about. Apple? Samsung? Qualcomm? Those three all have bigger market caps, more cash and alot more innovation than Intel. Maybe the shoe is on the other foot.
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