Label it any way you choose.
Operationally, Q is spending about double what it takes in, and payroll is about a third of the total expenses.
If they supposedly pay salaries/management with cash, then they have to issue more shares to pay the other expenses.
If they pay management with shares, they don't have to issue as many additional shares to pay the other expenses.
Bottom line, they have NO substantial cash reserves to draw from, and since expenses exceed income by more than double, shares are issued to make up the difference.