Stadium Entertainment Holdings Inc. (fka SEHI)

[Hooka]

SEHI - Stadium's talented and aggressive national sales team can sell "Ice to an Eskimo" but its success is predicated and dependent on a professional, properly financed and comprehensive game plan. Teamwork and a clear understanding and commitment to the process leads to a successful retail experience. There are no shortcuts. It works if properly financed, organized and implemented. Retail selling space at traditional music retailers, such as Wal-Mart and Best Buy , is valuable and reserved for product that will sell. The major record companies control that space. They barter and negotiate on future superstar releases, price breaks, cooperative advertising and retail programs. Conversely, non-traditional retail outlets such as supermarkets, convenience stores and gas station chains are beginning to fill the void left by the traditional music sellers by stocking "more bang for the buck" titles and placing them at checkout counters and in high traffic store locations. Generally speaking most of the non-traditional outlets are chains that are capable of penetrating a significant amount of territory with product. They will stock titles supported by a strong marketing plan, special event, a tour or radio campaign. They will participate locally or regionally as long as product has what it needs. This is a real opportunity for artists or projects that are more developed but not quite ready for the "majors". They require that all product come with displays for proper exposure and presentation.

http://www.stadiumentertainment.net/pages/distribution/stadium/