Baristas Coffee Company, Inc. (BCCI)

[BobSinCA]

Your quote:

and remember BCCI never sad (sic) that it would open 100 stores there is no PR from the company about such a thing

is misleading.

Consider the following:

- On January 12, 2012, the company issued a PR which noted the following:

SEATTLE, Jan. 12, 2012 /PRNewswire/ -- Baristas Coffee Company, Inc. (OTCPK: BCCI) announced today that they have received a 52 week outlook buy rating from biotech focused research firm Prime Equity Research.

In turn, this paid research report said the following on pages 2 and 3 (emphasis added):

Baristas expects to open up to 100 coffee stands (50 company-owned and 50 franchised) by Q4-2012….Baristas plans to follow an aggressive expansion strategy with 100 new stores to be opened by the end of Q4-2012

I would say that this is pretty good evidence that there was a PR which advised of the existence of a (paid, though not said in the PR) research report in which the company's expectation for 100 new stores to be opened by 12/31/2012 is stated.

I'll let others address the mystery of why PR is no longer on the company's website, although the website has PRs which go back to May, 2010.

Meanwhile, looks like PER should have stayed with their biotech focus; rather than seeing a doubling of the stock price, it has declined by 75%+. Although to be fair, PER was very clear, in multiple locations in the report, about their concerns as to whether BCCI could actualy finance such expansion.