if it's true they get $30 US for a six-pack of the stuff in Germany, they'd probably have to put it on the market for $100 just to cover shipping and US fees and taxes and break even.
I will give you this one. That is probably a pretty good guess.
It is only 18 for the beer though my math was off but the point still stands even at 18 a 6pack it would be 50 after taxes.