Monday, November 19, 2012 11:17:53 AM
It takes years to define, design, verify, and release to
production a new chip. If you are moving into a new market
for you customers won't even talk to you until you have a
chip to sample to them. Then you find out what they really
want and start over again. Your second design ends up closer
to what the customer wants but his original supplier still
knows better where things are heading and has the edge. If
you are good and the market hasn't shifted too much maybe
your third design will win a few sockets, get a presence
in the market, gain you credibility and really open doors
for your fourth design.
Right now Intel is getting a presence in the phone market
and gaining credibility.
Now be a math genius and work out how many years of effort
that represents. Hint, reread my second sentence. This ain't
the clothing industry.
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