To start, he’s buying broadcast TV. Berkshire Hathaway bought nearly 20% of Media General (NYSE: $MEG). This is a small holding for a portfolio of Berkshire’s size, but it does show bullishness on the part of Buffett for traditional media.
I like to think I am a contrarian investor. But then I look at Warren Buffett and I realize that I’m not nearly as big of a contrarian as I thought. I wouldn’t touch traditional media right now because I can’t see where the profits will come from. Advertising is an industry in flux, and TV competes with the internet for eyeballs.
But then, there is a proper price for everything, and Buffett seems to believe that, at .16 times sales, Media general is simply too cheap to ignore.