Go back through some PRs. They stated they have a deal with SSI (Super Store Industries) and the nations largest distributor (C&S). SSI serves the majority of Northern California.
Also I think the company stated they are capable of producing 1million bars per week not that they currently are producing that many. We know they did a few day production run hence the inventory in the 10-Q.
Keep doing your DD. I like the responses you have gotten from Giant Eagle. Sounds like you know what you own.