It's all relative. Dilution increases O/S but also increases company worth with the inventory it buys/bigger deals it allows. If the absolute worst case were to happen and we woke up with 500M o/s tomorrow, the additional 250M shares would buy BRGO at current price and deals with Asher, et al. another $500K cash. Don't you think we'd get another $1.5M revenue with that plus all the profit that would bring. Would increase market cap by a significant multiple. If he's blowing the money on himself as many CEOs do, yes you are correct. He's grown the company with it and has done everything he said he would do on previous PRs.