Sorry for the delay, long weekend. My understanding is that Sonic Foundry today is basically a still a new company starting with limited resources. This includes finding and hiring the right sales personnel which have "necessary" contacts in the opportunistic markets (Government, Higher education, big businesses). It appears that Sonic in the last 1-2 years has started building market share consistently from quarter-quarter and recently added to there sales team. It is my opinion today that Sonic has been conservative in their approach because they do not want to attract too much attention from there competitors.
I like their approach working with higher education because these folks will eventually move out into the job market into many different sectors and “may” eventually be directly responsible for promoting the product/services provided leading to further SOFO growth.
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