Monday, November 12, 2012 12:55:06 PM
So you are an investor in puffery stocks?
Media expenses can mitigate a poor business strategy or it can help an average strategy. The best media campaigns hit the market at just the opportune moment to move buyers to buy new offerings.
DSNY does not have any new offerings yet. So you are asking them to seed the media channel with gimmick news before they have their new products for sale. That sounds like an awful strategy. It will waste money while it makes the future media blitz less effective.
Marketing is more than media. You are talking about media - mainly. Marketing is knowing the potential customers and tailoring your services to meet their needs. The media messages in marketing have to align with the marketplace and the buying cycles.
You are not talking about marketing. You are talking about puffery.
Media expenses can mitigate a poor business strategy or it can help an average strategy. The best media campaigns hit the market at just the opportune moment to move buyers to buy new offerings.
DSNY does not have any new offerings yet. So you are asking them to seed the media channel with gimmick news before they have their new products for sale. That sounds like an awful strategy. It will waste money while it makes the future media blitz less effective.
Marketing is more than media. You are talking about media - mainly. Marketing is knowing the potential customers and tailoring your services to meet their needs. The media messages in marketing have to align with the marketplace and the buying cycles.
You are not talking about marketing. You are talking about puffery.
Recent DSNY News
- Form 10-Q - Quarterly report [Sections 13 or 15(d)] • Edgar (US Regulatory) • 04/14/2026 01:04:54 PM
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- Form DEF 14A - Other definitive proxy statements • Edgar (US Regulatory) • 01/26/2026 01:16:27 PM
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- Destiny Media Technologies Inc. Announces Fiscal 2026 First Quarter Results • Newsfile • 01/14/2026 02:00:00 PM
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- Form 4 - Statement of changes in beneficial ownership of securities • Edgar (US Regulatory) • 01/05/2026 10:15:51 PM
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- Form 5 - Annual statement of changes in beneficial ownership of securities • Edgar (US Regulatory) • 10/16/2025 09:23:50 PM
- Form 10-Q - Quarterly report [Sections 13 or 15(d)] • Edgar (US Regulatory) • 07/14/2025 01:01:17 PM
- Form 8-K - Current report • Edgar (US Regulatory) • 05/30/2025 08:12:52 PM
- Form 8-K - Current report • Edgar (US Regulatory) • 05/05/2025 08:37:51 PM
- Form 10-Q - Quarterly report [Sections 13 or 15(d)] • Edgar (US Regulatory) • 04/14/2025 10:22:17 AM
