There is a finite amount of gold in the world. That's why it is so expensive and valuable. There are less diamonds in the world than there is ounces of gold. That's why diamonds cost more. Scarcity = value. That's also why for example TEVE with its small float (thousands of shares and not millions) will always have shares more valuable than a company with a bloated float. Compare TEVE and KCG for price per share right now.
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