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Tuesday, 03/04/2003 8:58:37 AM

Tuesday, March 04, 2003 8:58:37 AM

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PIHC NEWS .. >>>

Announces Major Contract Through Its WellPlace Division to Service 2.2 Million Wayne County, Michigan Residents
Tuesday March 4, 8:31 am ET
Annual Revenues Will Approach $1.8 Million
PEABODY, Mass.--(BUSINESS WIRE)--March 4, 2003--PHC, Inc., d.b.a. Pioneer Behavioral Health (OTCBB: PIHC - News), a leading provider of inpatient and outpatient behavioral health services, announced today that its WellPlace Division has contracted with the Detroit- Wayne County Community Mental Health Agency to provide 24-hour mental health information and referral services through both the telephone and Internet 365 days per year.
This contract, valued at approximately $1.8 million annually, is the largest implemented to date by WellPlace and provides critical services to the 2.2 million residents of Wayne County, Michigan. The effective date is March 1, 2003.
As a result of this agreement, WellPlace has opened offices in downtown Detroit, which will serve as the main operational facility for the new program.
Bruce A. Shear, Chairman and CEO of Pioneer Behavioral Health, stated, "We are very pleased to announce the first major contract under our new Wellplace marketing initiative as we feel it evidences the many benefits of our various WellPlace programs. We are greatly encouraged to introduce Pioneer into such a large community mental health agency and anticipate that nearly 400,000 residents will utilize our services with an estimated annual call volume that could exceed 100,000. The Company will leverage this relationship to expand its marketing efforts to both corporations and government organizations throughout the region."



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