PGS, sorry to have to alert you that "society" is a meaningless abstraction, useful for lazy intellectuals--usually liberal ones, I hate to say--who refuse or are unable to theorize the societal forces, economic, political, ideological, that comprise that abstract unity that they call "society."
Gee, then a cancer cell sounds conspicuously like "society" in that it is an intricate and complex (and yet to be fully understood) unification of pathways and receptors and kinases. Somehow that doesn't stop you from investing in companies offering incremental ways to target individual pathways and proteins in order to find ways to tame the whole cell.
I don't profess to have the answers, but I do think that various parts of this cost structure are going to start facing challenges. Bit by bit, piece by piece.