I think they know that marketing needs work based on the last conference call and they are working on reducing cost and closing down stores that are not worth keeping. That is why I am long on COSI, they have no debt and have 13mil in the bank to play with. I did email the IR and ask for more PR's and updates to come out to get the stock noticed more and I am waiting for a response back.
Everything I post is based on my opinion only. Do not buy or sell based on anything I post. Do your own DD.