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biomaven0

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biomaven0

Re: DewDiligence post# 147777

Monday, 08/27/2012 6:53:34 PM

Monday, August 27, 2012 6:53:34 PM

Post# of 257269

the best names (e.g. Viagra, Lipitor, Protonix) have been taken already.



I think it's not just that. It's also the case that the FDA has gotten much tougher on names that can be mistaken (in either speech or writing) for existing names, and also don't want names that may suggest efficacy.

Peter
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