Call AAPT IR and ask them. It's on their information sheets at the trade show. Do you really think they promise something which they can't afford ? They have the deal with walgreens and if they promise everyone the marketing support with TV ads than this is also part of the contract with Walgreens.
They sold PAwtizer to amazon.com and T.J.Maxx already. And raised a lot of money from private investors and from their founders.