GRNE's CEO, Richard Surber, stated, "City Creek Center is state of the art. Our Aveda(TM) Store is located directly in front of the second level entrance to Macy's women's department. We are expecting robust sales at this location because of the heavy foot traffic. Some additional benefits of the store include: using the center as a means to refer business to our existing Landis Lifestyle Salons, further branding Aveda(TM) in the Salt Lake market, obtaining Aveda(TM) corporate training to enhance our retail sales system wide, and further improving our relationship with Aveda(TM)."