Can we all just keep our shirts on until after the Vegas show? Geez! There's no short play on this one IMO. And the company hasn't said anything different. Like any penny stock it's a risk but look at the management. They're not a bunch of hacks and I don't think they'd risk their reputation in their industry just to jerk around investors. Too much is at stake for them. And what they have planned is big. It takes a huge investment and there's a lot of overhead and inventory. If it works, it will work big! If not, well, that's the risk we all take.