Since going from Hybrid Fuels (HRID) to NOUV, I seriously doubt that they`ve even poured $50,000 into all of their little press releases,when all added up together,let alone a million dollars.
Many startup companies like NOUV do not really have that kind of money anyway and pretty much operate very close to the bone.
I believe that what they do need is some major backer/financier, to come along,that could help fund them,give them some kind of jump start and push forward. In this Neutraceutical business,this could very well happen, especially if someone sees the potential looking forward with a company like NOUV.