Aura Systems, Inc (AURA)

[jmhollen]

Aura Systems and Auto Truck Group Agree on Joint Marketing Program

EL SEGUNDO, Calif., Jan 22, 2003 (BUSINESS WIRE) -- Aura Systems, Inc. (OTCBB:AURA) today announced that the Auto Truck Group and Aura Systems have agreed on a joint marketing program to promote the AuraGen(R) Mobile Power System on certain Ford and GM commercial vehicles. Expanding upon the recent Ford Motor Company ship-through installation approval of the AuraGen at Auto Truck's Louisville Truck Equipment operation, the joint marketing agreement is intended to expand sales into the large commercial accounts that typically utilize the ship-through purchasing option.

The Auto Truck Group has ship-through authority from Ford, General Motors and other automotive OEM's. The ship-through process enables commercial truck customers to order and equip their vehicles with after market equipment, such as AuraGen. This equipment is specifically tailored to the customer's professional needs and shipped directly to Ford and GM dealerships worldwide. The ship-through process is primarily used by companies who have large fleets of vehicles, or whose fleet is spread out over a large geographic area. By taking advantage of the ship-through process, Auto Truck offers these large fleet customers a number of significant benefits including: process consistency, quality control, volume discounts, user convenience, electronic scheduling, and credibility.

The joint marketing program will build upon Auto Truck's well-established relationships and sales channels in the commercial truck market. Specific segments of the commercial truck market being targeted in the joint marketing effort include: 1) the top 200 commercial fleet accounts, 2) leasing and fleet management companies, 3) the top 50 Ford commercial dealers, and 4) railroad accounts. In addition to these nationwide accounts, the AuraGen will be marketed to regional accounts through the four Auto Truck locations in Fort Wayne, IN, Louisville, KY, Colorado Springs, CO, and Chicago, IL.

"This joint marketing program is a natural extension of our ship-through capabilities with the Auto Truck Group," said Neal Meehan, Aura Chairman and CEO. "Many of our customers have indicated a strong interest in Auto Truck's Louisville Truck Equipment Division as a convenient, cost-effective method of equipping their vehicles with the AuraGen. I believe that the marketing agreement, which includes cooperation between the two companies' sales organizations, will have a positive impact on AuraGen sales."

"We are pleased to offer the AuraGen Mobile Power System to our fleet and commercial customers," said Auto Truck Vice President of Sales and Marketing Dennis Jones. "Its unique on-board mobile power capability, coupled with our strong relationships in the commercial truck market, should enhance the sales prospects for both companies."

ABOUT AURA SYSTEMS

Aura Systems Inc., a technology leader in mobile power, develops and sells AuraGen(R) mobile induction power systems to the industrial, commercial and defense mobile power generation markets. The Company's unique and patented energy solution is the only proven, commercially available pure sine wave power system that can continuously provide thousands of watts of power at low engine speed, and is fully integrated under the vehicle hood. The AuraGen(R) is capable of generating full power up to 8500 watts at all engine speeds including enhanced engine idle speed for gasoline engines and at idle speed for bigger diesel engines. The AuraGen(R) combines sophisticated mechanical and electronics design, advanced engineering and break-through electromagnetic technology to produce a highly reliable and flexible mobile power generating system that creates alternating current (AC) and direct current (DC) electricity, both with and without the engine on. For more information about the Company's AuraGen(R) product visit the company's website at http://www.aurasystems.com.

AURA and AuraGen are registered trademarks of Aura Systems, Inc. Other marks and brands may be claimed as the property of others.

CONTACT: Aura Systems, Inc. Thomas Agler, [phone] [e-mail]

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