After posting this blog, I took a look to see who is behind Sierra World Equity Review and, well, couldn't find anything. This blogger/tweeter prefers to remain anonymous. I notice the same basic grammar and punctuation errors being made (e.g., plural possessives such as it's vs. its, and try's of all things) in many posts. So, I think the "we" of Sierra World Equity Review might just be one person. I also notice more questions being asked than answers being given. See https://twitter.com/#!/SierraEquity.
While initially excited about Sierra's buyout posts, I'm going to dial back my enthusiasm until I hear confirmation from a reliable news source.