Why wouldn't one sell those shares when it hit $26+ in July 2010 after mEnox approval....I would be more impressed if one sold all of those shares above $25!
So I recalled that certain people did sell at the top - and I went back and found one such post - here - it was the insiders who reaped the benefits, dumping their stock onto the public.
You can see that it failed to deter board bravado, and there were many double-up type purchases posted upon the pop, including no less than three "adds" by DewD himself (note that I posted only the lowest of the three prices he claimed).