they own the name and thats the real attention grabber for me.
You might want to pay a little closer attention.
BBDA does not own the names of the products.
DLR Associates owns the products. DLR stands for Daisy L. Ramirez. She's the COO of the company. The CEO and COO own DLR Associates privately - both of them. The DLR Associates in Delaware that BBDA supposedly owns 30% of and the new, duplicate DLR Associates in Wyoming that was formed in May of this year.