Ok, we'll think about that one.. I kinda like my skin the way it is, but we'll see..! $20 sure would be incredible.
Anyway, I do agree that this is a very difficult thing to do (bring a product to market.. successfully.) I have seen plenty of companys with phenomenal products that went down in flames anyway, so it is tough for sure.
With that said, I am not sure if I've seen the combination of world-class endorsements, a top-notch board, meaningful partnerships with some of the biggest players in the industry, incredibly positive product reviews, good transparency, phenomenal branding, and a scientific study proving the effectiveness of the delivery system... that sure is a heck of a lot to have achieved already!
All they need is enough cash ("bullets", as you said) to execute their game plan. It is quite apparent that EnerJel really is phenomenal, and if the drops are anything like it in terms of effectiveness then our dreams may very well become reality.