If you believe in your DD here with PAPA then you average down and position yourself nicely for a healthy reversal on the stock which will ultimately follow the success of the overall business through 10Qs and 10Ks. If you are a short term trader or flipper then this investment ia likely not for you.
Cheers, PC
Disclaimer: My opinion is based on extensive DD of fundamental & technical analysis of the company, its business plan and management.