Presentation is the problem. Get a rack of ribs, Cover them with a dry rub of seasonings, Cure them for a day, Expose them to low heat from fruit wood, Let the muscular fibers break their bonds with renderings from fatty tissue. Perhaps a coating of something sweet like a Molasses based tomato sauce, Or a brown sugar.... Both with a contrasting acidic like orange or lemon.
NOW THAT'S TRUTH! That's Beauty!
Now we have to have to express our truth in a way that can be palatable. We must plate our work. And ask our guests to indulge themselves.