The AERS balance sheet is bogus! Bill Luxon improperly claims over $2.4 million in start-up costs as an asset (and a "current" one at that). He also falsely claims a patent as an asset, however all intellectual property (including patents and patents pending) was sold to a private corporation also owned by Luxon in 2009:http://ih.advfn.com/p.php?pid=nmona&article=40517988
Regarding start-up costs:
Entities should expense start-up costs as they are incurred. Resolved: Start-Up Costs Are Not Assets
IN APRIL 1998, THE AICPA ISSUED SOP 98-5, Reporting on the Costs of Start-Up Activities. It applies to all nongovernment entities most of which are required to adopt it for fiscal years beginning after December 15, 1998.
The conclusion seems simple enough: The costs of start-up activities, including organization costs, should be expensed as they are incurred.