Yandex, N. V. (YNDX)

[johnsyn]

Yandex and VivaKi Launch New Targeting Tool for Banner Ads

Yandex (NASDAQ: YNDX), Russia’s leading search engine and most visited website, together with digital communications group VivaKi, has rolled out a new tool for targeting display ads – Digital Eye. The new advertising method enables advertisers to differentiate specific segments of the web user audience depending on the amount of time they spend in front of their television sets. The new targeted advertising product is based on Yandex’s proprietary Crypta technology and is available exclusively to clients of VivaKi group agencies in Russia.

The full version of the press release is available at: http://company.yandex.com/press_center/press_releases/2012/2012-06-08.xml