The reason I personally feel that way, is no one can dispute that they thru their press releases and other pumps NEVER INDICATED that there might be trouble on the horizon,
When have you ever read a press release from any company anywhere that told of trouble on the horizon. Companies don't put out bad news in PR's as that would be equal to commiting corporate suicide. NEVER, NEVER, NEVER ARE COMPANIES EVER GOING TO PUT OUT PR'S THAT FORETELL FUTURE FAILURE!!!
Take a little time and go back through the pr's that Eternal Image did release, read them thouroughly and you will have to admit that they were not really outrageous in nature. Most were actually pretty tame compared to some PR's that come out from companies on the pinks.