Also from page 4 of the 2011 year end financial statement.
"As you can see...", sorry but all I see are 17% margins and no it didn't cover "operation, logistics and marketing".
With the ability to engage and influence direct consumers with an internationally accepted product like wine, we can now look at the value of CA Wine in the Chinese market. With over 3,000 wineries in CA and over 70% of those being “boutique” producers of 30k cases or less a year, the average retail price is between $15-$25 USD per bottle. “CGI” averages a cost of 50% or better with the purchase price and an in-market average resale price between $25-$35 USD per bottle. As you can see there is a good amount of margin to cover operations, logistics, marketing and sales on every bottle sold.
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