My only comment about the "news" releases is that potential investors will read through news releases and NOT always take the time on 10-Q/K's. We only sift through them because WE HAVE TOO!
As I have seen over the 20+ years of investing 1-on-1 (no brokers) when news hits the wire, the stock will move, whether up or down, but when just a 10-Q/K hits the filing bucket, not much happens. Even if it is Intuit, IBM, Apple or Google.
Most alerts are set on "news" and not always "filings". A lot of the "proper" news releases sum up whats in the 10-Q/K's and present it in a clear and simple way.
I was around when RFNN was doing it this way and the stock DID move and usually UP!
We (I) am not saying to PUMP up the stock with "air", but at least 4 times a year we should see news accompany the 10-Q/K pulling out the highlights and bringing in NEW investors, not just trying to keep us old farts around.
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