1. No pinky starts off as a real company. 2. Mistakes in the Mfli days were very costly, Kardashian and the tv deals. 3. The mistakes being made now are smaller and can be remedied. 4. Profits should be up big this year. I am looking at the big picture as far as trends and things look up. I have been right with you YU but when there is no dilution going on, then I can be more positive. But if Q2 financials are not better and accurate all bets are off at least for the short term. Erik is right about DA being a good salesman but Q2 will be the last Q i will fall for a sales job. DA needs to put out good verifiable financials then go current. If he plans on franchising then these items will be fixed. I for one think this is bad idea. The current trend is going away from store fronts and going with ecommerce.