PennyLand as you call it is a foreign world to me :( But like I said, I know my stuff. Let's talk about the difference between endorsement and implied endorsement. This is VERY important. A True Endorsement would cost someone millions of dollars especially with an A-Lister. That's going to be close to impossible with this project. HOWEVER, Product placement is implied endorsement. For example, if my company Starry Eyes had ever had to pay for an endorsement from any of the celebrities that wore my product. I would have never been able to build my company. The fact that they LOVED my designs, wore them in both real life and on screen, was photographed in them etc. That is GOLDEN!!!! Imagine People magazine seeing a photo of one of my contacts in the celebrity world or even high profile political people with a CANNACig in their hands or when I start getting the photos and video of me personally delivering the product to these folks or using them in the scene of a tv show like Wilfred or something else. The ability to use these photos and videos in social media and traditional media are WORTH millions but don't cost millions.
I hope that explains how product placement works vs. endorsements :)
-Cheryl Shuman
