“In southern Europe, people spend a higher proportion of their income on appearance and lifestyle,” [CEO] Mr Pyott told the Financial Times. “They are happy to live in a modest apartment and look good facially and body-wise when they go out.”
Pyott is a straight shooter, IMO, so there’s probably a lot of truth to this soundbite.
“The efficient-market hypothesis may be the foremost piece of B.S. ever promulgated in any area of human knowledge!”