Hey Master, with all due respect, there is a huge strategic plan in place that Jeff is starting to unfurl before our eyes. He made mention of it several times on his radio stint and in replies to our emails and questions. He's showing us tangible results now with the hiring of his executive team, sending of new supply and creating new deals. He's assured us that his plan is in place for 2012-2013 and the evidence is being PR'ed. I'm not sure the PR's are anything but to keep us aware and share that plan as it plays itself out. To put it all on the table before it happens would be putting the cart before the horse, but he is certainly keeping us involved in the process each step of the way so he may maintain transparency in his ongoing operation. JMHO.