An example of this is Instagram, which was just purchased by Facebook for $1 billion. It has not produced an ounce of revenue in its 18 months since becoming operational, yet, it is valued so tremendously due to its potential for ad revenue and the number of users that it has established. When it comes to social media or media, valuations aren't calculated based upon current numbers but future revenue potential and user following. With the deals that ICPA has already executed and the ones they are still working on, it's severely undervalued at this level.