There are young companies who achieve great success early on, but don't know how to control costs and to hang on to what they have earned.
It appears that MSLP has come down from the GIDDINES of their success in the marketplace and are now sobering up to the fact that great sales are only one component in the success equation.
They've been playing a great tune on their set of bagpipes, but too much air (revenue) has been leaking out of that central collection bag.
To get a percentage bonus of the NET PROFITS is the perfect incentive for management to control the runaway costs that have chracterized MSLP's past undisciplined corporate behaviour.