Rapid Fire Marketing Inc. (fka RFMK)

[recinvestor]

RFMK Due Diligence Links as of 4-27-12

Here is an updated listing of due diligence from RFMK PR’s and Shareholder Updates only. There is a factual overview for each announcement, followed by personal views and comments.

Investors should read the PR’s and Shareholder updates from most recent to furthest back. You’ll have a much better understanding for everything that has happened. Please remember, some of the comments following are just one investors views and interpretations.

PR # 2 4-20-12
http://rapid-fire-marketing.com/rapid-fire-marketing-funds-development-of-second-generation-vapor-inhaler
PP and PPP being developed by CA manufacture with experience making vaporizers. When completed and approved, a patent will be applied for. Key to this product is to allow vaping of plant matter and oils without overheating, leaking, being small and portable, and having affordability.

There are many vaporizers on the market at the moment, but the PP and PPP aims to combine the best of the best while eliminating problems of other devices. Additionally, it will be more affordable and offer portability. The combination of all these elements are currently unmatched. This is what Judah feels will ultimately put RFMK on the map. When you combine the products that are or will be available by RFMK with the efforts Tom is putting forth in making RFMK a respectable reporting company, you have some serious potential that investors are taking notice of. Especially when you look at the current value of the price per share!

PR # 1 4-20-12
http://rapid-fire-marketing.com/rapid-fire-marketing-orders-second-production-of-cannacigs
Confirmation of 2,000 Cannacigs ordered. These are marked for ecommerce, CA, and AZ. Interest from East coast distributors brewing.

For the first time, we have confirmation of additional outlets who will sell the Cannacig upon the arrival of the shipment which shows more and more interest developing which will naturally flow over to the Pocket Puffer (PP) and Power Pocket Puffer (PPP).

Shareholder update 4-17-12
http://rapid-fire-marketing.com/update-to-shareholders-17-april-2012
Explanation for dilution with outlined budget where these funds will be applied: large run Cannacig production, auditing firm, Los Angeles sales office, debt paid, Pocket Puffer and Power version being developed. All profits taken from Cannacig sales re-invested to increase future order sizes. Working to attain firm for an audit, file S-1 form, and expect to file form 15c211 to move up to OTCBB. Appointment of first member of BOD.

This shareholder update was one of the most important to date as it gave a lot of information and confirmed previous intentions from PR’s and shareholder updates were moving forward as previously speculated. The key points were re-investing all profits from Cannacig sales to increase future order sizes which would imply short term self sufficiency while in the process of attaining long term funding. An S-1 form registers all securities of a company which shows 100% transparency, and pretty much goes hand in hand with an audit. Next is filing a 152c211 form which can move RFMK to OTCBB where they will have more exposure to investors, this can be a several months approval process. The first BOD member was not announced by name as B&O insurance must be attained first to protect any BOD member. ALL DEBT PAID. Moving forward with PP and PPP and setting up a sales force for the PP and PPP.

Shareholder update 4-13-12
http://rapid-fire-marketing.com/shareholder-update-–-cannacig-order
Strong demand equals 2nd Cannacig production run of 1,000 – 2,000 units. Final negotiations with firm to audit RFMK’s financials, working to attain funding.

Cannacig SOLD OUT. It seems clear that Tom Allinder has already presented first draft of business plan to funders who did not flat out deny funding, rather requested further steps be taken prior to funding. The fact that RFMK diluted around 48 million shares in the last day or two, shows me that funding has not been secured. The 48 million shares diluted will most likely fund 2nd round of Cannacig production, audits of RFMK financials, patent expenses for the Vapor Inhaler, search for Board of Directors, and uplisting expenses. This needed to be done to keep business moving forward, business that would create near term profits while RFMK works to become fully reporting to achieve long term funding.

PR 4-9-12
http://rapid-fire-marketing.com/rapid-fire-marketing-announces-the-first-shipment-of-its-vapor-inhaler-model-named-the-cannacig-has-passed-all-patient-tests-second-round-of-production-to-start-this-week
Official launch, expected to sell out quickly, 2nd round of production aimed at filling nationwide demand as well as online store being setup to accept orders, reminder run down of production costs, RFMK remains focused on building long term growth via funding, working with DTCC, and finding members for a Board of Directors.

Shareholder Update 4-7-12
http://rapid-fire-marketing.com/cannacig-photos-are-in
Teaser photos prior to official launch

PR 4-5-12
http://rapid-fire-marketing.com/rapid-fire-marketing-announces-cannacig-launch-and-details-plans-for-future-production
Cannacig official launch date announced, wholesale cost and retail pricing announced, same manufacturer for 2nd round of production to be used in minimum 500 unit order, active discussions with distributors and funders ongoing now.

We now know that a 2nd round of production in the amount of 1,000 – 2,000 units will begin. Sharing costs allows investors to formulate approximate revenues based on future orders and conveys explicit full disclosure.

Shareholder Update 4-3-12
http://rapid-fire-marketing.com/shareholder-update-3-april-2012
50 million shares diluted fully accounted for, associated costs with production and growing business shared, first draft of business plan complete. Ready for presentation to long term funders.

The purpose of sharing costs of production and patents is to show the importance in attaining long term funding and where the area of focus will be turned to now. Most likely this is when Tom started approaching interested funders with the business plan.

PR 4-3-12
http://rapid-fire-marketing.com/rapid-fire-marketing-announces-cannacigs-have-arrived-at-otherside-health-management
Cannacigs arrived, 2 shops will distribute, already planning on 2nd round of production, focus now on business plan to be presented to funders.

We can see now that the Cannacig passed quality control, sold out, 2nd round production of 1,000 – 2,000 under way, Tom now turns attention toward long term funding.

Shareholder Update 4-2-12
http://rapid-fire-marketing.com/update-on-cannacig-shipment
Cannacigs en route to Otherside Health Management in Los Angeles. Business plan nearing completion for presentation to funders.

PR 3-30-12
http://rapid-fire-marketing.com/rapid-fire-marketing-updates-cannacig-production
Cannacig en route from Hong Kong, upon successful quality control testing…2nd round production on deck, business plan being worked on to present to funders.

In hindsight, RFMK was planning on attaining outside long term funding rather than dilute to raise funds. However dilution did take place, which may have been expected as the PR from 3-23-12 implied what RFMK needed to do in order to become a “real company”. Becoming a “real company” would ultimately lead to long term funding opportunities.

PR 3-23-12
http://rapid-fire-marketing.com/rapid-fire-marketing-updates-corporate-actions
RFMK company update on DTCC, long term funding, dilution, board of directors, and audits.

This was focused on the company growth, not their products. In hindsight, we can see there is more than just getting the Cannacig to market, RFMK is working to ensure sustainability!

PR 3-20-12
http://rapid-fire-marketing.com/rapid-fire-marketing-and-otherside-health-management-launch-vinhaler-com-for-cannacig-and-follow-on-products-the-pocket-puffer-is-announced
New website launched. Many questions answered just from navigating through this new site. Pictures, technology, future products and branding, online shop, pre-orders, wholesalers section, Q & A section, contact info, etc.

Everyone can now see how every aspect in earlier PR’s and updates have started coming together.

Shareholder Update 3-19-12
http://rapid-fire-marketing.com/update-to-shareholders-18-march-2012
Tom Allinder discusses new roles for company principals and gives future guidance.

PR 3-16-12
http://rapid-fire-marketing.com/rapid-fire-marketing-announces-tom-allinder-new-ceo
Tom Allinder named new CEO of RFMK. On track for product launch by end of March 2012. Incoming offers to fund long term production from diverse investment groups.

PR 3-9-12
http://rapid-fire-marketing.com/rapid-fire-marketing-updates-cannacig-progress
RFMK and OHM’s very own Cannacig Gen 2 prototype completed and in depth details offered. Branding and marketing discussed. New joint RFMK and OHM website in development to handle sales of follow-on brands and merchant accounts for sales of units.

PR 3-1-12
http://rapid-fire-marketing.com/rapid-fire-marketing-files-for-trademark-cannacig-shipping-to-dispensaries-throughout-california-in-march
Trademark registered for their new Cannabis Vaporizer Inhaler (CVI). Timeline set for their in house produced Cannacig Gen 2 to be on shelves by end of March 2012. Using OHM’s connections and ideas, celebrity editions, etc.

PR 2-28-12
http://rapid-fire-marketing.com/rapid-fire-marketing-executes-agreement-with-otherside-health-management
Contract signed with Otherside Health Management (OHM) and details of their collaboration laid out. Introducing OHM’s Judah Neiditch – industry veteran with extensive knowledge, ideas, and contacts within the MMJ sector.

Shareholder Update 2-24-12
http://rapid-fire-marketing.com/rapid-fire-marketing-update-to-shareholders-24-february-2012
Explaining the delay in finalizing the big contract they have stated is close to being done.

Again, in hindsight it all makes perfect sense why it took so long to get this contract agreed upon due to the huge undertaking in covering everything that we now all know.

Shareholder Update 2-17-12
http://rapid-fire-marketing.com/shareholder-update-for-rapid-fire-marketing-17-february-2012
Still working to finalize big contract in forming an agreement that will cover North America and overseas countries. RFMK is placed on a Trade for Trade restriction.

In hindsight everything makes perfect sense knowing now that the Vapor Inhaler (Pocket Puffer) can be sold any and everywhere through normal retail outlets. The contract they were putting together with OHM would indeed need to be very comprehensive, thus the delays. The Trade for Trade designation debate begins. It has arguably been a good thing…

Shareholder Update 2-14-12
http://rapid-fire-marketing.com/shareholder-update-for-rapid-fire-marketing-14-february-2012
Working to finalize big contract. Assurance to investors that they will indeed bring product to shelves in grand fashion.

In hindsight, this is the time they were working with Otherside Health Management (OHM a well known and connected dispensary in Los Angeles) in forming the agreement they have in place now.

Shareholder Update 2-7-12
http://rapid-fire-marketing.com/shareholder-update-for-rapid-fire-marketing-7-february-2012
Dilution of 20 Million shares. Funder used for distributing the 20 Million shares also decided to sell out of their position all together which caused excessive trading of over 100 Million shares in a day causing people to question the company.

In hindsight, the 20 Million share dilution was most likely to fund Cannacig Gen 2 research and development and production.

PR 2-6-12
http://rapid-fire-marketing.com/rapid-fire-marketing-cannacig-to-see-immediate-and-significant-distribution
Agreement with 10 non profit dispensaries for immediate placement of Cannacig Gen 1.

In hindsight, the original plan was probably to have a licensing agreement with THC Scientific to use their Omicron Ecig, but with RFMK’s Cannacig logo, but this never happened as they decided to go a different route. In the meantime, as word spread about the Cannacig Gen 2 being developed, the Cannacig Gen 1 was lost in the shuffle and dispensaries decided to wait until Cannacig Gen 2 was launched.

Shareholder Update 1-31-12
http://rapid-fire-marketing.com/shareholder-update-31-jan-2012
THC Scientific’s Ecig called Omicron being used in effort to save money in production, realizing strong interest from all over, looking for avenues for distribution beyond CA, asking for investors continued input.

In hindsight, we can now see this is probably where RFMK started to realize this is bigger than they expected. Hurried Cannacig Gen 1 to market in order to start over from scratch on a new plan for Cannacig Gen 2.

Shareholder Update 1-27-12
http://rapid-fire-marketing.com/rfmk-shareholder-update-27-january-2012
Working on getting Cannacig trademarked, more harvest cycle numbers expected, future move to OTCBB, taking shareholders input into consideration.

PR 1-25-12
http://rapid-fire-marketing.com/rapid-fire-marketing-first-edition-of-thc-e-cig-goes-to-market
Cannacig Gen 1 ready for market. Cannacig Gen 2 in development, 30-60 days for Gen 2

Shareholder Update 1-24-12
http://rapid-fire-marketing.com/thc-e-cig-new-photos
first photos of new THC E-cig called Cannacig. Ready in less than 30 days.

PR 1-19-12
http://rapid-fire-marketing.com/rapid-fire-marketing-medical-cannabis-management-reports-completion-of-first-harvest-cycle
reporting harvest cycle (aka crop numbers) from MCM non profit agreements.
MCM is under the umbrella of Rapid Fire Marketing and provides consulting services within the medical cannabis sector

PR 1-4-12
http://rapid-fire-marketing.com/rapid-fire-marketing-medical-cannabis-management-now-in-production-with-new-thc-e-cig
in production, distribution channels to be announced when agreements signed, ready for market within 30 days

Shareholder update 12-7-11
http://rapid-fire-marketing.com/investor-update-7-december-2011
RFMK website update addressing questions about who the producer is, etc.

PR 12-7-11
http://rapid-fire-marketing.com/rapid-fire-marketing-medical-cannabis-management-has-producer-for-thc-e-cig-production-to-begin-immediately
contract with producer for the THC cartridges

PR 12-1-11
http://rapid-fire-marketing.com/rapid-fire-marketing-medical-cannabis-managements-thc-e-cig-will-provide-a-revolutionary-new-delivery-method
finding a producer to fill the THC cartridges

PR 11-29-11
http://rapid-fire-marketing.com/rapid-fire-marketing-medical-cannabis-management-unveils-new-product
announcement of THC E-Cig development stages

Go RFMK!
Rec