Nielsen Holdings PLC (NLSN)

[Penny Roger$]

Nielsen Holdings N.V. is a global information and measurement company. The Company delivers media and marketing information, and analytics on a global and local basis. It operates in three segments: Buy segment, Watch segment and Expositions segment. The Company’s Buy segment provides retail transactional measurement data, consumer behavior information and analytics primarily to businesses in the consumer packaged goods industry. Its Watch segment provides viewership data and analytics primarily to the media and advertising industries across television, online and mobile screens. The Company’s Expositions segment operates business-to-business trade shows and conference events in the United States. The Company’s clients include The Coca-Cola Company, NBC Universal, Nestle S.A., News Corp., The Procter & Gamble Company and the Unilever Group. In May 2011, it acquired NeuroFocus Inc. In August 2011, the Company acquired Marketing Analytics, Inc.

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