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Re: David4 post# 9954

Sunday, 04/22/2012 11:21:03 PM

Sunday, April 22, 2012 11:21:03 PM

Post# of 13355
To penetrate the consumer market, CPWY would have to spend millions of dollars in advertising. Outside of CPWY shareholders, very few people know about biocoal and biodiesel. So without a massive advertising campaign, product would stay on the shelves. We saw that Lubrion which was a great product, but was not successful because Bill Smith did not have the advertising dollars to promote the product. There are thousands of small, mid-sized and large companies who hopefully after testing the product, will buy many drums as compared to an individual buying a gallon. As CPWY2 suggested, let us put the marketing into the capable hands of CPWY executives.
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