I would agree with Princess a few months ago, but the new WOL website is in a different level: IMO it works and looks world class. I've been using all its features. I hired staff to develop a website for the company I work for (300M size)so I'm quite familiar with these efforts. Seems pretty obvious DA is getting better and better at this.
Some say talented CEOs with web and social network skills are going to rule the future of retail ... that's my bet with DA.