Yeah, exactly.
For me... Since I'm not investing and amount I could lose and become depressed over -- The way I'm weighing in (again, because of my confidence and love for the PRODUCT) is... I would rather lose $500 - $1,000 on the gamble than miss out on making $150,000 - $250,000 if this stock gets to a dime or quarter in the next year or so.
My wife and I lost more in slot machines in Vegas this last January than I have tied up in ATTD. Heck, we lost twice as much.
For the record: I hate losing money. But I also don't want to kick myself if I look at ATTD's stock price in July 2013 and see it trading at $0.16/share or something. Maybe higher. OR! There was a buyout of Attitude Drink Company that would have resulted in $0.20/share.
I have NO PROBLEM sitting back and waiting patiently as if the money is tied up in some 12-month CD at the bank or something. The only thing I'm hating is I set a limit of how much I'd invest in penny stocks and I'm at that max until I receive a bonus check in June OR capitalize on the other investment I have, which I don't expect big things for at least a month or two.