I don't believe Samsung is going after fully-interchangeable FOBs, as MNTA/BAX are.
Correct, as far as I know. The 50% price-discount figure tossed about by Samsung’s executive would seem to be utterly inconsistent with the development of interchangeable products for the US market.
“The efficient-market hypothesis may be the foremost piece of B.S. ever promulgated in any area of human knowledge!”