It kind of reminds me of another stock I was involved with a few years ago. Bravo Foods made some of the best tasting milk based drinks you can ever drink. But it cost them $4.50 to put a bottle of beverage on the shelf that sold for $2.29 - guess what ? They went bankrupt!! They had great sales, and the product was really good. But their calculator was broken, thats the only thing I could think of.