1) Having a patented technology that will give them the rights to practice their invention, and exclude others from doing the same thing;
Practice is the key word here, never hurts to keep practicing. As far as worrying about JBI "doing the same thing" - No need to worry one bit. JBI does NOT produce a "gel-like substance" that still needs to be blended with oil and refined before it is even useful.
2) An experienced management team with a long track record of success in the industry.
8 or 9 years worth of "experience", which should place them further along than JBI - but the reality is that JBI has 2 commercially viable plastic eating, money producing machines making spec-grade ready to use fuel 24/7, that is being loaded into tankers and sent to its customers as fast as it is being made.
3) A sound business model that has a high likelihood of generating profits.
There are many things that are likely, but a proven Plastic to Oil process that makes spec-grade ready to use fuel from FREE waste plastic is currently being done by JBI in Niagara Falls.
4) A reputation that isn't muddied by things like the SEC suing them for fraud.